Construction Marketing Machine

The average small business has a limited budget for attracting new clients. And because of this, they need to spend their money wisely when using marketing strategies to attract prospects and turn them into clients. One of the keys to attracting prospects and clients is multiple exposures of your business to them. They need to [...]

One of the most important aspects of email marketing is getting your email opened and read. First you have to “seduce” the reader to open your email, over and above the 100′s of emails he receives each day. And then, you have to make him curious to read your email and take action on exactly [...]

Selling online begins with what your prospects want. Selling is not- a psychological headlock you throw on prospects and then whack them with nuggets until they cry uncle. It’s not throwing up a website, making a bunch of unsupportable promises to sell something underhanded. It’s not jumping to a new website and products before people [...]

Every Contractor needs a direct response website to attract prospects and begin to turn them into customers. You need a great headline and a well organized home page that is easy to navigate to make your website worth the investment. Unfortunately, most surfers are pre-occupied with short attention spans.  And even though they are looking [...]

Meet the Man who had a vision and predicted the total collapse of the Construction Industry in 2009…that caused widespread unemployment at unheard of levels. And the actual collapse was much, much deeper than he dreamed. Go behind the scenes and see why he sold a profitable subcontracting business before the crash, even though his [...]