9 Point Checklist For Attracting Clients
03. Jun, 2010 
5 Comments
The average small business has a limited budget for attracting new clients. And because of this, they need to spend their money wisely when using marketing strategies to attract prospects and turn them into clients. One of the keys to attracting prospects and clients is multiple exposures of your business to them.
They need to see your company name, address, slogan, and message multiple times, until they say “I’ve heard of that company!”. Once you get a prospect to this stage, you have a much better chance of turning them into a customer. You’ve gotten their attention.
Here is a 9 point checklist of affordable ways to get multiple exposure for your business to prospects.
1. Make sure you have a uniform business image, including colors, your name, a logo, a phone number and put these items
on your stationary, cards, vehicles, uniforms, signage, and all your advertising.
2. Develop a slogan that makes sense, is easy to remember, and represents your business.
3. Engage in repetitive contact with fewer prospects rather than just one contact with a large number.
4. Distribute flyers and brochures either house to house or business to business.
5. Make sure you have signage on company vehicles with all your important information.
6. Sponsor a charity event.
7. Advertise on neighborhood benches or remnant billboard space
8. Attend local networking events on a consistent basis and get known in your community.
9. Send out a monthly newsletter.
These simple marketing strategies will help gain exposure for your business in the real world.
great information you write it very clean. I am very lucky to get this tips from you.
good share, great article, very usefull for us…thank you
Great post, very thorough discussion of the topic. Does anybody know where can find additional info on this subject? Thanks for any input.
This guy is really lucky !
really appreciate YOU — thanks a lot!