You Have 8 Seconds to Attract New Customers to Your Site!
03. May, 2010 
11 Comments
Every Contractor needs a direct response website to attract prospects and begin to turn them into customers. You need a great headline and a well organized home page that is easy to navigate to make your website worth the investment.
Unfortunately, most surfers are pre-occupied with short attention spans. And even though they are looking for great information, you have to hook them within the first 8 seconds, or they’re gone and most likely will never return.
The vast majority of people coming to your site have absolutely no idea of who you are. You need to interest them quickly, make it easy to get in touch with you, and learn enough about you so they want to get in touch with you to get more.
Since millions of people are searching online for information and phone numbers, you want to have your phone number shown on the top right corner of your site. And you want to make an offer to get them to call you now.
This can be done with a great headline, that begins to tell a compelling story about how your firm solved a nasty problem, did more than it promised to do, and completed the job in record time. Under your headline, you should have a unique selling proposition, which makes you different from your competitors. For example, there is a carpet cleaner in my hometown who specializes in cleaning carpets soiled by pets. He boasts that he is the best in town at solving this special problem.
After your headline, story, and phone number, you need an opt-in box where you ask for the name and email of a prospect, in return for a compelling “lead magnet” offer. Try to come up with something better than a free report, although these are effective and commonly used.
Next, you should have either a live or screen capture video about 2 minutes long. This is much better than a portfolio of project pictures, which not many care about, and it takes a long time to load, making your website come up to slowly.
After these items, you should include video customer testimonials. keyword phrases about what you do, proper spelling and grammar, your address, phone again at the bottom, email, fax, mapquest location, and a contact page.
These are the basic elements of a website design that will pull leads for contractors and produce profitable results. Remember that you want your website to be a 24 /7 selling tool for your firm, and not a pretty, over designed ego booster, that people will leave faster than the 8 seconds you have to get them interested.
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Christian, iwspo.net
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